Twenty years of milestone, hit-a-home run, “Yahoo!”. The web company giant, celebrated its 20th anniversary on March 1st of this year (2015).Yahoo is a multinational Internet corporation headquartered in Sunnyvale, California.
Yahoo! was founded by Jerry Yang and David Filo in January 1994 as ‘Jerry and David’s Guide to World Wide Web’ while studying in Stanford University. Later by March 1994, it was rebranded as Yahoo and the “yahoo.com” domain was created on January 18 1995.
Timothy Koogle was the first CEO in the history of Yahoo! Till date there are 8 CEOs including 2 interim CEOs and 2 women CEOs. The present CEO is Marissa Mayer who is a former Google executive. Maynard Webb is the Chairman of Yahoo! Group.
Marissa Mayer was hired from Google and appointed as President and CEO of Yahoo! in July 2012. During her tenure she faced many controversies and she faced it very successfully with various business tactics. During her tenure she has acquired 35 companies till date.
Yahoo! is a globally known Web portal, search engine Yahoo Search and it also includes various related services such as Yahoo directory, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Groups, Yahoo Answers, advertising, online mapping, video sharing, fantasy sports and its social media website.
The word “yahoo” is an acronym for “Yet Another Hierarchical Officious Oracle”. Hierarchical means how the Yahoo database was arranged in layers of subcategories, oracle means source of truth and wisdom, Officious relates to a common usage that many office workers use the Yahoo database while surfing the net. However Jerry Yang and David Filo insisted the name because of the slang definition of yahoo meaning “rude, unsophisticated, uncouth”, which were famous among students.
Yahoo as a corporate entity, it is considered as one of the most successful startup of all time in aspects of market capitalization, revenue, growth and cultural impact. It is the most popular sites in the United States. According to various news sources, a ball park figure of 700 million visitor visits Yahoo website every month. It has been awarded as a number 1 site in terms of unique visitors in July 2013. Yahoo had surpassed Google by a narrow edge in perspective of unique visitors by reaching 196.5 million users.
Yahoo withstand making revenue of US$ 4.68 billion, total assets worth US$ 16.80 billion and total equity of US $13.07 billion according to 2013 financial year report.
On briefing the Timeline of Yahoo!
In 1994: By the year of 1994 Yahoo was framed by Jerry Yang and David Filo.
In 1995: The Yahoo was incorporated the Yahoo! and the commercial website was launched which includes advertisements and news feeds from Rueters. Tim Koogle the first CEO of Yahoo!
In 1996: Yahoo Initial Public Offering (IPO) started with US $33 – US $43 on April 12. Yahoo was built around a simple directory, news headlines, Add Your URL, Cool Sites, and Directory Search. Local Business & Maps, News, Stocks, and Sports have been around since the beginning.
In 1997: Yahoo! mail was launched. Today it has more than 300 million users all over the world. Yahoo! acquires Four11 for about $94 million in stock.
In 1998: Four11’s Rocket mail technology was incorporated with the ymail.com domain and Yahoo! mail was established. Yahoo acquires Viaweb for US $49 million and transformed into Yahoo! store. Yahoo! acquires direct marketing company Yoyodyne Entertainment, Inc.
In 1999: Yahoo! acquires Geocities for US $4.58 billion in stocks and Broadcast.com for US $5.47 billion in equity.
In 2000: Yahoo grows up a bit in 2000 with the upgrade of Pager to Yahoo Messenger and a full featured Yahoo Shopping showcase outranking the directory.
In 2001: Terry Semel was announced as a new CEO for Yahoo! Inc. Yahoo! stocks closed at an all-time low of $8.11 in 2001 during the bust. It even hit an intra-day low of $8.02.
In 2002: This year brings a facelift to Yahoo with a cleaner tab oriented site with enhanced personalization, Yahoo Launch featured, further enhanced search, Finance & Shopping added to the top buttons, Yahoo Mobile and Yahoo Stores. Yahoo completely acquired HotJobs for US $436 million.
In 2003: BT Openworld announces an alliance with Yahoo! Yahoo acquires Overture Services, Inc.
In 2004: Yahoo! dropped Google-powered search results and launches its own web crawling algorithm in 2004. Yahoo launches its own search engine technology. Yahoo launches beta version of its video search engine.
In 2005: Yahoo acquires game platform provider Stadeon. Yahoo! 360 was a social networking and personal communication portal launched in 2005. It had most features that are prevalent in today’s social networks – create a public profile, have a blog, share photos from Yahoo! Photos. Yahoo acquires VoIP provider DialPad Communications.
In 2006: Yahoo! launches Yahoo!7. Yahoo! launches Yahoo! Tech. Yahoo! acquires online video editing site Jumpcut. Yahoo! announces Yahoo!Xtra, a joint venture in New Zealand between its Australian joint venture Yahoo!7 and Telecom NZ.
In 2007: Yahoo acquires MyBlogLog. Jerry Yang finally took over the CEO’s role in 2007 but managed to stay on for a period of 18 months. He currently serves on the Board of Cisco. Co-founder David Filo stays on at Yahoo! as Co-founder and Chief Yahoo. Yahoo! adds SMS features to email service—users can also check travel details directly from within an email.
In 2008: Microsoft makes $44.6 billion bid for Yahoo! It acquires FoxyTunes. Yahoo! and Rhapsody Announce Strategic Partnership in Digital Music. Yahoo! co-founder and CEO Yang steps down as CEO.
In 2009: Carol Bartz joins Yahoo! as new CEO. Yahoo! announced integration with Facebook Connect.
In 2010: Yahoo! launches mail and messenger applications for Android. Yahoo! acquires Dapper.
In 2011: CEO Carol Bartz is fired. Yahoo! acquires Interclick, a developer of online user behavior identification and targeting technology.
In 2012: Scott Thompson is appointed as CEO of Yahoo! after the dismissal of Bartz. Yahoo! sues Facebook over ten patents and Facebook responds by counter-suing Yahoo! Yahoo! lays off 2,000 employees. CEO Thompson resigned the job and left Yahoo! Ross Levinsohn was appointed as interim CEO. Yahoo! hires forme Google former director, Michael Barrett as its Chief Revenue Officer. Marissa Mayer was hired from Google and appointed the eighth CEO in July 2012. Levinsohn, former interim CEO, leaves Yahoo!
In 2013: Yahoo! announces it had purchased the social news start-up Snip.it. It has been awarded as a number 1 site in terms of unique visitors in July 2013.
In 2014: A malicious exploit is detected in Yahoo!’s ad network by Fox IT. Targeted at JAVA, the malware’s first infection was dated back to December 30, 2013 and especially affected users in Romania, France, and the UK. Fox IT stated on its blog that the malware was being delivered to 300,000 Yahoo! users per hour when they discovered it. Yahoo! acquired Wander. Yahoo! acquired Distill.